Brand & Identity Guidelines
WE SHIP
BANGER
BRANDS.

A complete reference for how the Beforth brand looks, speaks, and moves, pulled directly from beforth.in.

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Overview
Who We Are.
What We Build.
How We Look.

Our brand is what differentiates us in the marketplace. It conveys Beforth's personality and promise, visually and conceptually, to clients, partners, and the world.

The following guidelines ensure strong, consistent use of our visual identity, brand voice, and related assets. All colors and type choices are extracted directly from beforth.in.

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01
Chapter 01
Who
We Are
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About Us
Our Mission Is to Ship Banger Apps.

Businesses in every industry are drowning in spreadsheets. Beforth exists to replace them with custom software that actually slaps.

As a custom software studio, we design and build ERPs, mobile apps, web platforms, and HRMS & CRM systems. By combining sharp product thinking with clean engineering, we help clients move from spreadsheet chaos to tools that work.

No cap, just clean code and good vibes. You focus on the bag. We'll handle the tech.

Mission
Replace boring spreadsheets with custom software that actually slaps.
Promise
You focus on the bag. We'll handle the tech.
Tagline
No cap, just clean code and good vibes.
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Boilerplate Copy
Approved brand descriptions at three lengths.
25

Beforth builds custom software (ERPs, mobile apps, and web platforms), replacing spreadsheets with tools that actually work.

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Beforth is a software studio that ships banger apps. We build Custom ERPs, Mobile Apps, Web Platforms, and HRMS & CRM systems for businesses ready to move beyond spreadsheets. Clean code. Good vibes. Real results.

100

Beforth is a custom software development studio on a mission to replace boring spreadsheets with tools that actually slap. We design and build Custom ERPs, Mobile Apps, Web Platforms, and HRMS & CRM systems for businesses serious about scaling. Our approach is direct, our code is clean, and our process moves fast. You focus on the bag. We'll handle the tech. No cap.

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Wordmark
The Beforth Wordmark

The wordmark is set in Bebas Neue (Beforth's primary display typeface), paired with the compact icon mark. Both elements form the primary identity lockup and must always appear together on external-facing materials.

The wordmark renders in Navy (#0D1117) on light backgrounds, and White (#FFFFFF) on dark or blue backgrounds. These are the only two approved color states.

Beforth's signature typographic device, the stroke / outline text treatment, is used selectively in display contexts (as seen on beforth.in with "BANGER"). It must never replace the filled wordmark as the primary identity mark.

B
BEFORTH
On light (primary use)
B
BEFORTH
On dark background
B
BEFORTH
On blue background
B
BEFORTH
Outline (display only)
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Symbol
The B Icon Mark

The symbol (also called the "icon" or "B mark") is Beforth's secondary form of identity. It should never be locked up with the wordmark, and must live independently.

Use of the symbol should be reserved for cases where the full wordmark cannot serve, such as favicon, app icon, social media avatar, or where space is constrained.

The symbol always appears as a compact square with rounded corners. It must never be recreated freehand. Always use the approved asset file.

B
On Light
B
On Dark
B
On Blue
B
Blue Variant
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Incorrect Usage
What never to do with the Beforth wordmark.
Do not stretch or skew
BEFORTH
×
Do not rotate
BEFORTH
×
Do not use unapproved colors
BEFORTH
×
Do not add drop shadows or effects
BEFORTH
×
Do not outline the filled wordmark
BEFORTH
×
Do not place over low contrast backgrounds
BEFORTH
×
Do not separate icon from wordmark
B
BEFORTH
×
Do not resize or modify elements
B
BEFORTH
×
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03
Chapter 03
Color
Palette
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Primary Colors
Four pillars. One identity.

Beforth's primary brand colors are Navy, Blue, Slate Background, and White. These are sampled directly from beforth.in and must be used precisely, never approximated.

The values for print applications are CMYK and Pantone values. For digital applications, use the HEX or RGB values shown.

Navy (#0D1117) grounds all typography and dark surfaces. Blue (#1A5BFF) is the action color, reserved for buttons, highlights, and active states. Use it purposefully. The Slate background creates Beforth's signature airy, tech-blueprint atmosphere.

Navy
HEX #0D1117
RGB 13 17 23
CMYK 0 0 0 93
Blue
HEX #1A5BFF
RGB 26 91 255
CMYK 90 64 0 0
Slate BG
HEX #EDF0F8
RGB 237 240 248
CMYK 0 0 0 3
White
HEX #FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
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Secondary Colors
Supporting palette

Secondary colors extend the brand palette for depth, hierarchy, and structure. They should never compete with the primary Blue accent color.

These secondary colors should be used individually alongside the primary palette, not all together in the same composition.

Neutrals: Proportional Usage
Accents: Proportional Usage
Deep Navy
#1C2333
Dark surface
Stone
#6B7280
Body text
Border
#D1D8E8
Dividers
Blue Tint
#EBF0FF
Blue wash
Dot Grid
#C2CEE8
Texture
Signature Texture
The Dot Grid

Radial dots (#C2CEE8) on Slate BG (#EDF0F8). 28px spacing. Used on the page background only, never on dark or colored surfaces.

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04
Chapter 04
Typography
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Typefaces
Bebas Neue & Inter

Our display typeface is Bebas Neue: a condensed uppercase sans-serif that projects authority and forward momentum. It is used for all headlines, titles, hero text, and the wordmark itself. Always uppercase.

Our body typeface is Inter: a precision-crafted variable sans-serif built for screen legibility. It handles all body copy, UI labels, tags, and buttons.

Bebas Neue should be used for headers, display text, and chapter numbers across all brand materials. Inter should be used for all body copy and description text.

Bebas Neue: Signature Treatment (from beforth.in)
WE SHIP
BANGER
APPS.
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Display / H1 Bebas Neue Primary headlines and hero titles. Always uppercase. Light background contexts.
Subheading / H2 Bebas Neue Section titles. Often rendered in Blue to distinguish from H1.
Body / Paragraph Inter Light 300 All body copy, captions, and descriptive text. Min line-height 1.8.
Build the
Remarkable.
Forward by design.

Beforth is a software development studio replacing boring spreadsheets with custom tools that slap. We design and build Custom ERPs, Mobile Apps, Web Platforms, and HRMS & CRM systems for businesses serious about scaling.

On light background
Move Forward.
Ship What Matters.

Beforth builds custom software that replaces boring spreadsheets with tools that actually slap. Clean code. Good vibes. Real results.

On dark background
Build the
Future.
No cap. Just clean code.

Beforth builds custom software that replaces boring spreadsheets with tools that actually slap. Clean code. Good vibes. Real results.

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Bebas Neue: Full Character Set
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 !@#$%&? ( ) . , ;
Inter: Weight Range
Light 300: The quick brown fox jumps over the lazy dog 0123456789
Regular 400: The quick brown fox jumps over the lazy dog 0123456789
Medium 500: The quick brown fox jumps over the lazy dog 0123456789
SemiBold 600: The quick brown fox jumps over the lazy dog 0123456789
Bold 700: The quick brown fox jumps over the lazy dog 0123456789
300Light: Body copy, descriptions, long-form textLight
400Regular: General UI text, nav itemsRegular
500Medium: Tags, labels, active navigationMedium
600SemiBold: Buttons, key callouts, CTAsSemiBold
700Bold: Sparingly, strong emphasis onlyBold
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05
Chapter 05
Brand
Materials
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Patterns
The Beforth Dot Grid

The dot grid is Beforth's primary background texture, the defining visual atmosphere of beforth.in. It uses a radial dot pattern in #C2CEE8 on the Slate BG (#EDF0F8), spaced 28px apart.

The pattern must only appear on the Slate BG surface color. It must never be overlaid on dark navy, blue, or other colored backgrounds. Use it as a supporting texture, not a focal element.

When the wordmark or headline text is placed over the dot grid, the outline/stroke text variant may be used to create a layered, blueprint-like visual effect, as demonstrated on the right.

BEFORTH
BEFORTH
BEFORTH
BEFORTH
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UI Components
Tags, Pills & Buttons

Beforth's UI language uses rounded pill-shaped tags and buttons, the exact style seen on beforth.in. All tags use Inter Medium, uppercase, with generous letter-spacing.

Four tag styles are approved: Outline (default), Blue fill (primary action), Navy fill (dark action), and Ghost (secondary action). Tags are used to label service offerings such as "Custom ERPs", "Mobile Apps", "Web Platforms", and "HRMS & CRM".

Buttons follow the same pill shape. The primary CTA (Let's Talk ↗) always uses the Blue fill. Navigation uses the Navy fill. Secondary actions use outline or ghost styles.

Tag / Pill styles
Custom ERPs Mobile Apps Web Platforms HRMS & CRM
Button styles
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Brand Collateral
Business Card

The business card front face uses the primary Blue (#1A5BFF), with the Beforth wordmark and icon mark in White. A subtle circular graphic element adds visual depth on the right side.

The reverse is a clean white field. The name is set in Bebas Neue in Navy. The role uses Inter SemiBold in Blue. Contact details are in Inter Light, Stone (#6B7280). A large ghosted B mark sits behind the contact block as a brand texture element.

Cards should be printed on a minimum of 400gsm matte card stock. No laminate or gloss finish. Spot UV on the logo mark is optional.

We Ship Banger Apps
B
Rohan Mehta
Founder & Lead Developer
hello@beforth.in
beforth.in
+91 98765 43210
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Brand Guidelines -- Beforth Created 2025